"We've got a stronger squad than last year who can really play some rugby," he said, referring to the likes of Taufa'ao Filise (Bath), Gary Powell (Gloucester), Ben Blair (Canterbury), Scott Morgan (Leeds Tykes), who have all been captured over the summer.
"It's a very exciting season ahead," he said.
"We did quite well in the Celtic League last season to finish fourth as the top Welsh region and that will be our aim again. But we also want to improve, especially in Europe.
"People say we have got a tough pool in Europe with both Munster and Leinster as well as Bourgoin but I think it's a great group. You want to be playing against the top sides and as players, you want to be involved in the big occasions and they don't get much bigger than Leicester and Munster in Europe.
Robinson will hope his side can also make headway in the newly-named EDF Energy Cup (formally the Powergen Cup).
"The EDF Cup is also exciting with some big games against the English sides so I'm just looking forward to it all starting."
The Blues are pooled with London Irish, London Wasps, Saracens, and kick off their competition against former Heineken Cup winners London Wasps on September 30.