And the once-capped All Black says Llanelli was the right move at the right time and is looking forward to playing in-front of the famous Welsh crowds.
"I don't speak French and I'm from a small country town so Paris was just too much for me," said King.
"I was going to go back (to New Zealand), but I enjoyed being away from home and was looking for a new challenge when Llanelli came in for me. It's ideal really - its a small country town and the fans are passionate about their rugby."
And the 24-year-old hopes to get the Llanelli faithful on his side when he turns out for the Welsh region in the new season.
"I played against Wales for New Zealand in Cardiff in 2002 and was struck by the Welsh singing - it was so intimidating," he said.
"To have the fans on my side can only help and I know from experience that the opposition will be intimidated. We have nothing like that in New Zealand, crowds are generally much smaller."
The WRU has launched a campaign to create a long term legacy for Welsh club rugby by highlighting the advantages of volunteering. Rhian Edwards, a volunteer at Seven Sisters, has enjoyed many benefits of her volunteering at a grassroots rugby club including being part of the Rugby World Cup volunteer workforce after being nominated by the WRU - and the WRU is asking for more people to develop their 'Welsh rugby roots'.
Wales head coach Warren Gatland and captain Sam Warburton say their first prioirty on Sunday in the opening game of the World Cup is to win against Uruguay and not get overly concerned with points difference.
With only days to go until the biggest rugby competition in the world begins, rugby fans visiting Cardiff this autumn will be able to enjoy a special display at National Museum Cardiff as part of the celebrations surrounding the Rugby World Cup.
Geraint John has taken up the new role of WRU elite coach development manager having arrived in Wales last week. WRU TV caught up with him at the WRU rugby department's strategy day at the Millennium Stadium.
The entire Welsh Rugby Union Rugby Department gathered at the Millennium Stadium earlier this week where WRU Head of Rugby Josh Lewsey looked back on a year where structural and strategic changes have seen significant progress made
The Welsh Rugby Union has released a specially produced video to spearhead a new campaign to help promote the values of rugby union. The video, entitled Let us Play underpins the WRU rugby department's philosophy - to engage, transfer and retain players, coaches and referees.