And the once-capped All Black says Llanelli was the right move at the right time and is looking forward to playing in-front of the famous Welsh crowds.
"I don't speak French and I'm from a small country town so Paris was just too much for me," said King.
"I was going to go back (to New Zealand), but I enjoyed being away from home and was looking for a new challenge when Llanelli came in for me. It's ideal really - its a small country town and the fans are passionate about their rugby."
And the 24-year-old hopes to get the Llanelli faithful on his side when he turns out for the Welsh region in the new season.
"I played against Wales for New Zealand in Cardiff in 2002 and was struck by the Welsh singing - it was so intimidating," he said.
"To have the fans on my side can only help and I know from experience that the opposition will be intimidated. We have nothing like that in New Zealand, crowds are generally much smaller."
WRU TV were on hand at the launch of a major new commercial deal with WRU and Mercedes-Benz South Wales (part of the Sinclair Group), which sees the family company become an official supplier to the Welsh Rugby Union
On the back of the recent Women's Rugby World Cup, the WRU has launched a revitalised Women's and Girls domestic seasonal structure, and the future is looking bright.
Go to www.wru.co.uk/tryourgame for more information
Roger Lewis talks to WRU TV at the announcement of a new £60 million Rugby Services Agreement (RSA) which provides a new and positive contractual relationship between the WRU and its four Regions for the next six years has been agreed.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.