Some of the biggest names in the northern hemisphere turned up in the Heineken Cup final city of Cardiff on Monday to offer their views of the forthcoming campaign.
Brian O'Driscoll, Jason Robinson, Simon Easterby and Matt Dawson were just a few of the players who attended the season's launch at the Hilton Hotel, Cardiff. Also in the audience were coaches Ian McGeechan, Dai Young, Gareth Jenkins, Steve Diamond, Paul Turner and Lyn Jones.
Wales' First Minister, Rhodri Morgan, welcomed the tournament back to its 'spiritual home' before ERC chief executive Derek McGrath set the scene for the new season.
ERC also announced that two former Heineken Cup winners, Ieuan Evans (Bath 1998) and Rob Howley (London Wasps 2004), will be joined by the current Miss Wales, Claire Evans, as 'ERC Ambassadors' for the 11th Heineken Cup final at the Millennium Stadium on Saturday, 20 May.
The Pool matches kick-off on Friday, 21 October when Sale Sharks host Munster, Ulster welcome Benetton Treviso and Glasgow Warriors travel to Bourgoin. It promises to be an explosive start with the best of the action being captured by ERC's broadcast partners Sky Sports, RTE, France Televisions, Sport + and Sky Italia.
Cardiff Blues coach David Young, who's team face Leeds Tykes, Rugby Calvisano and Perpignan in Pool 2, said a home-town venue for the Cup final was a huge incentive for his players to go one better than the side of 1996 that reached the inaugural final at the old Cardiff Arms Park.
"It's obviously at the back of our minds that a game at the Millennium Stadium is there at the end. I think it would be great if one of the four Welsh regions could make that final," said Young.
Llanelli Scarlets director of rugby Gareth Jenkins has led his side to two semi-finals and will have to take his team to the home of the reigning champions Toulouse for their first outing in this season's 'Pool of Death' - Toulouse, Llanelli Scarlets, London Wasps and Edinburgh Gunners.
"The Heineken Cup is the pinnacle of the season for all the teams that take part. It is what we build towards and where we find the ultimate test of how good we are," said Jenkins.
"We lost at home to Toulouse in the first game of last season and so we will be travelling looking for a better result this time. They are a great club, the leaders in Europe, but we gave them a fright in the return game last season and we will travel with a lot of hope."
England and Lions scrum half Matt Dawson, who has vast experience in the tournament with both Northampton Saints and London Wasps, says he is expecting the standard to be even higher this season than ever before.
"The general standard across the board is rising. Even though the French and English have dominated recent finals you always look at the teams in the Celtic League.
Munster, Leister, Llanelli Scarlets and now Edinburgh and realise they are going to be hugely competitive," said Dawson.
In past years you would have looked to have seen who had the harder or easier Pool. Now it is just taken for granted that all the Pools are tough - it is just as hard to qualify from any of the six Pools."
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.
WRU Head of Rugby Josh Lewsey met with volunteers across the game earlier this week, championing their role in the sport. He was joined by Wales captain Sam Warburton for part of the day as volunteers took part in a 'Try Out' event for the 2015 Rugby World Cup
Wales Women may not have got the results they wanted recently on the field, but off it they have made massive strides in strength and conditioning - and that is in no small part due to S&C coach Sam Dodge.
Two weeks into the new pitch project at Millennium Stadium, Groundman Craig Campbell takes staff on a unique behind-the-scene tour of the works so far and National Squad Assistant Strength and Conditioning Coach John Ashby and Tour Guide Peter Owen describe what the revamp means for them.
Try-scorer Jenny Davies and fellow prop Megan York reveal to WRU TV's Graeme Gillespie their thoughts after Wales broke their drought in the Women's Rugby World Cup with a 35-3 win over South Africa in Paris.
Wales Women are expecting a tough battle against South Africa on Saturday as both teams seek their first pool win of the Rugby Women's World Cup. WRU TV's Graeme Gillespie talks to head coach Rhys Edwards and lock Jenny Hawkins.
Wales' Sam Warburton took a group of employees from Admiral on a behind the scenes tour of the Millennium Stadium and WRU TV tagged along to bring you a snippet of what it's like for the players on match day
WRU TV goes behind the scenes in Paris with adopted reporter Jenny Davies grilling Wales Women's captain Rachel Taylor and uncovers which players she would have on a desert island, among other important things as well.
Prop Caryl Thomas was part of a dominant Welsh pack but still found herself on the receiving end of a 25-3 defeat to Australia in the Women's Rugby World Cup. WRU TV's Graeme Gillespie got her post match reaction.