Some of the biggest names in the northern hemisphere turned up in the Heineken Cup final city of Cardiff on Monday to offer their views of the forthcoming campaign.
Brian O'Driscoll, Jason Robinson, Simon Easterby and Matt Dawson were just a few of the players who attended the season's launch at the Hilton Hotel, Cardiff. Also in the audience were coaches Ian McGeechan, Dai Young, Gareth Jenkins, Steve Diamond, Paul Turner and Lyn Jones.
Wales' First Minister, Rhodri Morgan, welcomed the tournament back to its 'spiritual home' before ERC chief executive Derek McGrath set the scene for the new season.
ERC also announced that two former Heineken Cup winners, Ieuan Evans (Bath 1998) and Rob Howley (London Wasps 2004), will be joined by the current Miss Wales, Claire Evans, as 'ERC Ambassadors' for the 11th Heineken Cup final at the Millennium Stadium on Saturday, 20 May.
The Pool matches kick-off on Friday, 21 October when Sale Sharks host Munster, Ulster welcome Benetton Treviso and Glasgow Warriors travel to Bourgoin. It promises to be an explosive start with the best of the action being captured by ERC's broadcast partners Sky Sports, RTE, France Televisions, Sport + and Sky Italia.
Cardiff Blues coach David Young, who's team face Leeds Tykes, Rugby Calvisano and Perpignan in Pool 2, said a home-town venue for the Cup final was a huge incentive for his players to go one better than the side of 1996 that reached the inaugural final at the old Cardiff Arms Park.
"It's obviously at the back of our minds that a game at the Millennium Stadium is there at the end. I think it would be great if one of the four Welsh regions could make that final," said Young.
Llanelli Scarlets director of rugby Gareth Jenkins has led his side to two semi-finals and will have to take his team to the home of the reigning champions Toulouse for their first outing in this season's 'Pool of Death' - Toulouse, Llanelli Scarlets, London Wasps and Edinburgh Gunners.
"The Heineken Cup is the pinnacle of the season for all the teams that take part. It is what we build towards and where we find the ultimate test of how good we are," said Jenkins.
"We lost at home to Toulouse in the first game of last season and so we will be travelling looking for a better result this time. They are a great club, the leaders in Europe, but we gave them a fright in the return game last season and we will travel with a lot of hope."
England and Lions scrum half Matt Dawson, who has vast experience in the tournament with both Northampton Saints and London Wasps, says he is expecting the standard to be even higher this season than ever before.
"The general standard across the board is rising. Even though the French and English have dominated recent finals you always look at the teams in the Celtic League.
Munster, Leister, Llanelli Scarlets and now Edinburgh and realise they are going to be hugely competitive," said Dawson.
In past years you would have looked to have seen who had the harder or easier Pool. Now it is just taken for granted that all the Pools are tough - it is just as hard to qualify from any of the six Pools."
Angus O'Brien has quickly settled into the Wales Sevens squad after solid performances in Hong Kong and Japan. With two rounds remaining in Glasgow and Twickenham on the World Series, WRU TV's Graeme Gillespie chats to the rising star.
Wales winger Luke Morgan has established himself as one of the deadliest finishers on the Sevens World Series. WRU TV's Graeme Gillespie catches up with him on the eve of this weekend's round in Glasgow.
All roads lead to Cardiff on Sunday for the SSE SWALEC Finals Day at the Millennium Stadium. Cambrian Welfare tackle Ystradgynlais in the Bowl final, Ystrad Rhondda play Newcastle Emlyn in the Plate final while defending champions Pontypridd face Bridgend in the Cup final.
WRU Chief Executive Roger Lewis, Deputy Minister for Culture, Sport and Tourism Ken Skates and WRU Chairman Gareth Davies earlier this week launched a new competition in conjunction with the WRU unveiling its archive room.
Welsh players and management joined Deputy Minister for Sport Ken Skates at the Pierhead Building, Cardiff Bay earlier this week to reveal the Union's pioneering school-club hub initiative has been so successful the project will now almost double the scale of the original project.
The Scarlets, Newport Gwent Dragons, Cardiff Blues and the Ospreys look ahead to Judgement Day III which sees the Blues take on the Ospreys (2.30) and the Dragons tackle the Scarlets (4.45pm) at the Millennium Stadium tomorrow afternoon.
Ystradgynlais and Ynysddu played out a titanic struggle at Taffs Well in the SSE SWALEC Bowl semi-final. At the end of the game neither team could be separated after a 15-15 stalemate but Ystradgynlais go through on try count.
Blues strike first in JD III battle - Newport Gwent Dragons lock Andrew Coombs, WRU referee Dylan Llyr Jones and Cardiff Blues hooker Matthew Rees decide dressing room allocations for Judgement Day III
Wales Under 18 captain Calum Haggett has received a conditional offer to read Biomedical Science at St Anne's College, Oxford. WRU chairman Gareth Davies went to meet Calum and Coleg y Cymoedd Principal Judith Evans to wish him luck in his exams and pass on some of his personal experience.