The Celtic League Champions have taken the decision as they look to attract even more fans from the rest of the region - including Aberavon, Bridgend and the Valleys - to their new 20,200 capacity home at The Morfa.
Since forming two years ago, the Ospreys have quickly established themselves as Wales' pre-eminent region, blending the traditional Neath-Swansea rivalries into a brand new side which has attracted a remarkable number of core supporters from both teams.
As Roger Blyth, Joint Managing Director of the Ospreys explains, "Over the last two years, we've worked extremely hard to establish a truly regional rugby side. We have a superb set of core supporters from Neath and Swansea and now we really want to reach out to the rest of the region. It is vital for the future of Welsh rugby that all the other professional sides take regional rugby as seriously as we do."
Mike Cuddy, Joint Managing Director, adds, "We've merged two great clubs with differing ideals and visions into one of the most exciting teams Europe. In renaming ourselves as the Ospreys we're showing the whole area, and the whole of Wales, just how committed we are to regional rugby. Furthermore, expanding our fanbase is a vital step if we are to maintain our position as the best team in Wales and it also provides a huge springboard in our quest to win the Heineken Cup."
WRU TV were on hand at the launch of a major new commercial deal with WRU and Mercedes-Benz South Wales (part of the Sinclair Group), which sees the family company become an official supplier to the Welsh Rugby Union
On the back of the recent Women's Rugby World Cup, the WRU has launched a revitalised Women's and Girls domestic seasonal structure, and the future is looking bright.
Go to www.wru.co.uk/tryourgame for more information
Roger Lewis talks to WRU TV at the announcement of a new £60 million Rugby Services Agreement (RSA) which provides a new and positive contractual relationship between the WRU and its four Regions for the next six years has been agreed.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.
WRU Head of Rugby Josh Lewsey met with volunteers across the game earlier this week, championing their role in the sport. He was joined by Wales captain Sam Warburton for part of the day as volunteers took part in a 'Try Out' event for the 2015 Rugby World Cup