The Celtic League Champions have taken the decision as they look to attract even more fans from the rest of the region - including Aberavon, Bridgend and the Valleys - to their new 20,200 capacity home at The Morfa.
Since forming two years ago, the Ospreys have quickly established themselves as Wales' pre-eminent region, blending the traditional Neath-Swansea rivalries into a brand new side which has attracted a remarkable number of core supporters from both teams.
As Roger Blyth, Joint Managing Director of the Ospreys explains, "Over the last two years, we've worked extremely hard to establish a truly regional rugby side. We have a superb set of core supporters from Neath and Swansea and now we really want to reach out to the rest of the region. It is vital for the future of Welsh rugby that all the other professional sides take regional rugby as seriously as we do."
Mike Cuddy, Joint Managing Director, adds, "We've merged two great clubs with differing ideals and visions into one of the most exciting teams Europe. In renaming ourselves as the Ospreys we're showing the whole area, and the whole of Wales, just how committed we are to regional rugby. Furthermore, expanding our fanbase is a vital step if we are to maintain our position as the best team in Wales and it also provides a huge springboard in our quest to win the Heineken Cup."
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.