The Celtic League Champions have taken the decision as they look to attract even more fans from the rest of the region - including Aberavon, Bridgend and the Valleys - to their new 20,200 capacity home at The Morfa.
Since forming two years ago, the Ospreys have quickly established themselves as Wales' pre-eminent region, blending the traditional Neath-Swansea rivalries into a brand new side which has attracted a remarkable number of core supporters from both teams.
As Roger Blyth, Joint Managing Director of the Ospreys explains, "Over the last two years, we've worked extremely hard to establish a truly regional rugby side. We have a superb set of core supporters from Neath and Swansea and now we really want to reach out to the rest of the region. It is vital for the future of Welsh rugby that all the other professional sides take regional rugby as seriously as we do."
Mike Cuddy, Joint Managing Director, adds, "We've merged two great clubs with differing ideals and visions into one of the most exciting teams Europe. In renaming ourselves as the Ospreys we're showing the whole area, and the whole of Wales, just how committed we are to regional rugby. Furthermore, expanding our fanbase is a vital step if we are to maintain our position as the best team in Wales and it also provides a huge springboard in our quest to win the Heineken Cup."
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.
A joint venture between the WRU and Admiral saw hundreds of children enjoy the Admiral Festival of Rugby held at the National Centre of Excellence at the weekend where Welsh internationals Sam Warburton, Scott Williams and Rob Evans were in attendance.
Wll Jones leads Wales U18s into battle this afternoon against Italy where the Welsh side will be seeking to bounce back from their narrow defeat to SA Schools in their opening clash of the U19 International Series
All four regions attended a successful training camp staged last weekend at the WRU National Centre of Excellence. It was a chance for new Wales Women's head coach Rowland Phillips to deliver his key messages to players and coaches as he prepares for the new season.
Wales U18 Team Manager Gethin Watts believes the next couple of weeks will be 'extremely beneficial' to the future of Welsh rugby as his side prepare to take part in the Under 19 International Series being staged in South Africa.
The WRU is searching for 12 new rugby development apprentices following a successful first year of its WRU Coach Core programme. Craig Duncan and Jess Hancock have flourished in the first year of the programme which has given them a real direction in their lives.
The WRU signed TV comedian Rhod Gilbert up to a 'Coaching Children Level 1' course before letting him loose on an U8s side at Whitland Junior Borderers - we went behind the scenes to film the making of 'Rhod Gilbert's Work Experience' see the results here.
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event