Following tentative discussions with a number of major brands, the consortium is now inviting official tenders for the stadium's 'Naming Rights' with a view to securing a headline sponsor by June 30th of this year.
As well as being the UK's first specially-built, dual-purpose, rugby union/football stadium, the venue also features a 30,000 capacity for music events, plus 29 corporate hospitality boxes and conference space for 1000 guests.
Ashley Donlan is Chief Executive of sports marketing company Bastion, the company which has been tasked with finding a sponsor to take on the 'Naming Rights'. says, "The new stadium features some of the best facilities outside the FA Premiership and is the perfect home for two of Wales' best sides.
With more than 500,000 passionate fans expected to watch the Ospreys and the Swans next season, we're looking to work with the right brand to ensure success both on and off the field. This is a huge opportunity for a major brand to really work with two highly ambitious clubs and become part of the city's social fabric," he adds.