Gareth Jenkins admitted winning the Celtic League was more than just consolation for Llanelli's Heineken Cup disappointment.
The Scarlets had targeted European glory before falling short against Biarritz at the quarter-final stage.
But Jenkins' men, inspired by Stephen Jones in his last game for the club, returned to winning ways by becoming the first Welsh side to be crowned Celtic champions.
Jenkins said: "Sport is all about winning things and measuring yourself against success. We set out to win both the Heineken Cup and Celtic League, not out of arrogance but because those were our realistic aims.
"We fell short on one but we achieved another and for that we are very proud. During the season we have maintained our credibility and respect and maintained the team's proud association with success."
Lifting the new Celtic League trophy in front of their own fans was also the perfect send off for an emotional Jones, having kicked 18 points and created the game's crucial first try, before he leaves to join Montferrand in France.
Jenkins continued: "It was a fitting conclusion to his career at Stradey Park. He came here as a smiling 18-year-old and hasn't stopped since, and I'm sure he will never forget this occasion."
The WRU has launched a campaign to create a long term legacy for Welsh club rugby by highlighting the advantages of volunteering. Rhian Edwards, a volunteer at Seven Sisters, has enjoyed many benefits of her volunteering at a grassroots rugby club including being part of the Rugby World Cup volunteer workforce after being nominated by the WRU - and the WRU is asking for more people to develop their 'Welsh rugby roots'.
Wales head coach Warren Gatland and captain Sam Warburton say their first prioirty on Sunday in the opening game of the World Cup is to win against Uruguay and not get overly concerned with points difference.
With only days to go until the biggest rugby competition in the world begins, rugby fans visiting Cardiff this autumn will be able to enjoy a special display at National Museum Cardiff as part of the celebrations surrounding the Rugby World Cup.
Geraint John has taken up the new role of WRU elite coach development manager having arrived in Wales last week. WRU TV caught up with him at the WRU rugby department's strategy day at the Millennium Stadium.
The entire Welsh Rugby Union Rugby Department gathered at the Millennium Stadium earlier this week where WRU Head of Rugby Josh Lewsey looked back on a year where structural and strategic changes have seen significant progress made
The Welsh Rugby Union has released a specially produced video to spearhead a new campaign to help promote the values of rugby union. The video, entitled Let us Play underpins the WRU rugby department's philosophy - to engage, transfer and retain players, coaches and referees.