Gareth Jenkins admitted winning the Celtic League was more than just consolation for Llanelli's Heineken Cup disappointment.
The Scarlets had targeted European glory before falling short against Biarritz at the quarter-final stage.
But Jenkins' men, inspired by Stephen Jones in his last game for the club, returned to winning ways by becoming the first Welsh side to be crowned Celtic champions.
Jenkins said: "Sport is all about winning things and measuring yourself against success. We set out to win both the Heineken Cup and Celtic League, not out of arrogance but because those were our realistic aims.
"We fell short on one but we achieved another and for that we are very proud. During the season we have maintained our credibility and respect and maintained the team's proud association with success."
Lifting the new Celtic League trophy in front of their own fans was also the perfect send off for an emotional Jones, having kicked 18 points and created the game's crucial first try, before he leaves to join Montferrand in France.
Jenkins continued: "It was a fitting conclusion to his career at Stradey Park. He came here as a smiling 18-year-old and hasn't stopped since, and I'm sure he will never forget this occasion."
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event
GB7s women left their England base to train in Wales this week. Olympic Games hopeful Rachael Burford gives WRU TV's Graeme Gillespie her thoughts on Welsh teammate Jasmine Joyce - a 'one touch wonder'
The GB7s women's squad is currently training at Wales' Centre of Excellence where assistant coach Richie Pugh tells WRU TV's Graeme Gillespie some 'tough calls' will have to be made when it comes to finalising the 12 spots for Rio's Olympic Games.