Gareth Jenkins admitted winning the Celtic League was more than just consolation for Llanelli's Heineken Cup disappointment.
The Scarlets had targeted European glory before falling short against Biarritz at the quarter-final stage.
But Jenkins' men, inspired by Stephen Jones in his last game for the club, returned to winning ways by becoming the first Welsh side to be crowned Celtic champions.
Jenkins said: "Sport is all about winning things and measuring yourself against success. We set out to win both the Heineken Cup and Celtic League, not out of arrogance but because those were our realistic aims.
"We fell short on one but we achieved another and for that we are very proud. During the season we have maintained our credibility and respect and maintained the team's proud association with success."
Lifting the new Celtic League trophy in front of their own fans was also the perfect send off for an emotional Jones, having kicked 18 points and created the game's crucial first try, before he leaves to join Montferrand in France.
Jenkins continued: "It was a fitting conclusion to his career at Stradey Park. He came here as a smiling 18-year-old and hasn't stopped since, and I'm sure he will never forget this occasion."
The Wales Women's team headed to Dare Valley Country Park on a team bonding exercise as the entire squad got together for the very first time in preparation for this season's Six Nations championship which kicks off on Saturday with a clash against defending champions Ireland, in Donnybrook.
Wales Head Coach Warren Gatland discusses his team selection for the opening round of the RBS 6 Nations where he leads his side against Ireland, on Sunday. As WRU TV's Luke Brodley discovers, Gatland is fully aware of the challenges the defending champions pose
WRUTV caught up with Wales Women captain Rachel Taylor at the RBS 6 Nations launch and how a good crowd really helps boost the girls performance. Tickets for all three Women's home games at The Gnoll, Neath are available from www.wru.wales/tickets