The future's bright - the future's Scarlet! That's the verdict of Llanelli Chief Executive Stuart Gallacher after a lightening tour of the Mid and North Wales region.
Gallacher last week travelled around the region meeting representatives of the clubs and the WRU's development officer to discuss the role of the professional game in the new region.
"The people I've met are highly enthusiastic about the future," said Gallacher. "There's a real passion for the game and a depth of talent that has been largely undeveloped up to now.
"The people of Welsh-speaking Wales have always been terrific supporters of the Scarlets, but from here on we really are their team and together I think we can develop the game here to a level that will surprise the rest of Wales and the rugby playing world.
"I know Gareth Jenkins and the coaching team can't wait to start talking rugby: how we identify, develop and support the emerging talent. The future's looking good."
The lightning tour was a precursor for more detailed discussions and activities over the coming months. The agenda will range from schools rugby through the development of an academy, centres of excellence and coaching clinics to commercial ties.
Peredur Jenkins, District Representative for Mid and North Wales said this was an exciting time for rugby in the region. "It's been great to see Stuart up here and he has listened carefully to our views and is supportive of our needs. Also we've been let into Llanelli's future plans and its ambitions as one of Europe's top sides and we just can't wait to be part of it.
"This is the shot in the arm rugby in North and Mid Wales needs desperately. It's good news for every person playing or supporting rugby in the region. There's a lot of work to be done to pull together the structure but everyone's up for it and now the uncertainty is over we are looking forward to getting on with it."
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.