The future's bright - the future's Scarlet! That's the verdict of Llanelli Chief Executive Stuart Gallacher after a lightening tour of the Mid and North Wales region.
Gallacher last week travelled around the region meeting representatives of the clubs and the WRU's development officer to discuss the role of the professional game in the new region.
"The people I've met are highly enthusiastic about the future," said Gallacher. "There's a real passion for the game and a depth of talent that has been largely undeveloped up to now.
"The people of Welsh-speaking Wales have always been terrific supporters of the Scarlets, but from here on we really are their team and together I think we can develop the game here to a level that will surprise the rest of Wales and the rugby playing world.
"I know Gareth Jenkins and the coaching team can't wait to start talking rugby: how we identify, develop and support the emerging talent. The future's looking good."
The lightning tour was a precursor for more detailed discussions and activities over the coming months. The agenda will range from schools rugby through the development of an academy, centres of excellence and coaching clinics to commercial ties.
Peredur Jenkins, District Representative for Mid and North Wales said this was an exciting time for rugby in the region. "It's been great to see Stuart up here and he has listened carefully to our views and is supportive of our needs. Also we've been let into Llanelli's future plans and its ambitions as one of Europe's top sides and we just can't wait to be part of it.
"This is the shot in the arm rugby in North and Mid Wales needs desperately. It's good news for every person playing or supporting rugby in the region. There's a lot of work to be done to pull together the structure but everyone's up for it and now the uncertainty is over we are looking forward to getting on with it."
Rob Howley and Josh Lewsey addressed more than 250 community club coaches and referees at the first WRU National Community Conference on the weekend. The volunteers benefitted from coaching masterclasses and workshops in a bid to connect all levels of the rugby pathway in Wales.
UEFA has today confirmed the Football Association of Wales (FAW) has been successful in its bid for the Millennium Stadium to host the 2017 UEFA Champions League Final on Saturday 3rd June, 2017 (kick-off: 19.45hrs GMT).
The winners of a filmmaking competition organised by the education charity Into Film and the WRU enjoyed a behind the scenes tour of the Millennium Stadium - and a chance to be photographed with the WRU's fire-breathing, rugby loving mascot, Scorch The Dragon, and Welsh international, Jake Ball.
The Wales Under 20 camp are in a quietly confident mood as they face Ireland in the U20 Championship, with Coaching Co-Ordinator Allan Lewis and full back Dafydd Howells targeting a top five finish in the tournament.