Wales' Rugby World Cup squad were dressed for success today to launch their new association with Eden Park - as the "official supplier of formal wear" for the national side.
The deal will mean the Wales team and management will be kitted out in style at all formal occasions for the tournament in Australia, with the connection lasting until 2005.
"The Eden Park collection is synonymous with effortless elegance - well cut and well made," said head of Eden Park UK, Thomas Serbeland.
"The Welsh players will look dashing, distinguished and debonair, wearing a beautifully tailored, fine wool two-piece suit in dark grey with a blue pinstripe.
"It has the quintessential Eden Park trademarks - oval rugby ball shaped buttons, the striking horizontal striped lining and of course, the pink bow tie motif hidden under the collar.
"Underneath the shirt is a superfine cotton in cornflower blue with the collar cut in the high fashion Italian style. Again the buttons reflect the rugby heritage with their oval shape."
The suits have been tailored to fit the team, but the original is available in store and would cost around Â£350.00, the shirts cost Â£75.00.
"We are pleased to be associated with such a major brand as Eden Park and welcome the new influx of style the company has brought to the squad and management team," said WRU group commercial manager Gwyn Thomas.
"The clothing really is the epitome of style and French 'haute couture' and maybe a little of that Gallic flair will rub off."
All 50 members of the Welsh squad will be dressed by Eden Park and the kit includes a super fine wool coat in dark grey.
"The suits are certainly top quality and the whole squad are impressed with the enthusiasm the Eden Park tailors have shown in getting us all measured up and looking our best," added Wales fly-half Stephen Jones.
"We need to play as good as we look when we get out to Australia, but it is true that if you feel comfortable and things feel right off the pitch you improve the chances of things clicking into place when you get on it."
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.