Wales' Rugby World Cup squad were dressed for success today to launch their new association with Eden Park - as the "official supplier of formal wear" for the national side.
The deal will mean the Wales team and management will be kitted out in style at all formal occasions for the tournament in Australia, with the connection lasting until 2005.
"The Eden Park collection is synonymous with effortless elegance - well cut and well made," said head of Eden Park UK, Thomas Serbeland.
"The Welsh players will look dashing, distinguished and debonair, wearing a beautifully tailored, fine wool two-piece suit in dark grey with a blue pinstripe.
"It has the quintessential Eden Park trademarks - oval rugby ball shaped buttons, the striking horizontal striped lining and of course, the pink bow tie motif hidden under the collar.
"Underneath the shirt is a superfine cotton in cornflower blue with the collar cut in the high fashion Italian style. Again the buttons reflect the rugby heritage with their oval shape."
The suits have been tailored to fit the team, but the original is available in store and would cost around Â£350.00, the shirts cost Â£75.00.
"We are pleased to be associated with such a major brand as Eden Park and welcome the new influx of style the company has brought to the squad and management team," said WRU group commercial manager Gwyn Thomas.
"The clothing really is the epitome of style and French 'haute couture' and maybe a little of that Gallic flair will rub off."
All 50 members of the Welsh squad will be dressed by Eden Park and the kit includes a super fine wool coat in dark grey.
"The suits are certainly top quality and the whole squad are impressed with the enthusiasm the Eden Park tailors have shown in getting us all measured up and looking our best," added Wales fly-half Stephen Jones.
"We need to play as good as we look when we get out to Australia, but it is true that if you feel comfortable and things feel right off the pitch you improve the chances of things clicking into place when you get on it."
Principality Stadium will host the UEFA Champions League Final in six weeks' time. WRU chairman Gareth Davies, Football Association of Wales chief executive Jonathan Ford and Ambassador Ian Rush joined young sports fans at the trophy arrival at the venue to celebrate the magnitude of the event on Saturday 3rd June (kick-off 19.45).
British and Irish Lions captain Sam Warburton is looking forward to bringing together players from Ireland, Scotland, England and Wales for the biggest challenge of their careers - a series against world champions, New Zealand.
For the fifth year running, Wales referee Nigel Owens will be in charge of proceedings at Judgement Day V at Principality Stadium. It promises to be 'extra special' for the Wales' favourite ref, as he will be making his 150th appearance in the league.
There will be no shortage of inside knowledge from Bowl Finalists Caerphilly and Amman United when they face each other on Sunday at National Finals Day. Caerphilly hooker Rhys Cleverly knows the Principality Stadium pitch better than most as a matchday groundsman, while Amman United can look to Wales' record try scorer Shane Williams for some helpful advice.
Two hundred and 40 teams competed in the inaugural Urdd WRU 7s held at Pencoed last week with Welsh internationals Steff Andrews and Jasmine Joyce impressed with the talent on display, as was Urdd chief executive, Sioned Hughes.
The countdown is on for Judgement Day V as tickets for the big day at Principality Stadium soar through the 50,000 mark. Players and coaches alike are bursting at the seams to play in the double header with Dragons coach Kingsley Jones claiming there is a 'real buzz' about the event.
WRU TV went behind the scenes when the four regions got together to test their skill set for the BBC's Scrum V Live rugby show, at the WRU National Centre of Excellene in the build up to Judgement Day V. Blues' Matthew Morgan was one of the stars of the show while the Dragons' Cory Hill proved a surprise package...the full set of results will be revealed on tv screens on matchday
Wales assistant coach Richie Pugh is confident his side can cause a few headaches in the Hong Kong Sevens this weekend. In a tough group, Wales kick off their campaign against New Zealand on Friday before playing Japan and Fiji, who are chasing their third consecutive Hong Kong title, on Saturday.
Bedwas had to overcome a stubborn Carmarthen Quins side before winning the Foster's Challenge Cup final in Bridgend with a 23-18 victory. Bedwas captain Nicky Griffiths pays tribute to his side who have claimed the club's first piece of silverware in the modern era.
Team coach Brett Davey is aiming to keep his unbeaten run in cup finals at Principality Stadium intact when his side take on Amman United in the WRU Bowl final, after he guided Caerphilly to a 20-14 win against Cilfynydd in the semi-finals.
Penallta are hoping to go one step further than last season when falling to Bedlinog in the WRU Plate Final. After a titanic struggle against Nant Conwy, they have given themselves a great chance, after a hard fought 18-13 semi-final victory.