Electronic supplier Sony stood by their word when they delivered dinky digital cameras to each of the Wales playing squad on Wednesday evening.
Sony is an official supplier of electronic equipment to RWC 2003 and their campaign included delivering cameras to all players in all 20 national squads.
Sony are looking for pictures of tour life that you don't get to see, such as shots in the team hotel, when the players are sightseeing on their own or special organised team activities.
So they rocked up to the Welsh team hotel prior to dinner on Wednesday night and presented all 30 members of the playing squad with an individual device.
Some of the players took their cameras to dinner that night to the Ribs and Rump Restaurant, which is already adorned with hundreds of pictures of national representative sporting teams.