| Gwyn Dolphin is a senior marketing executive who has worked at the highest level building major brands which are household names around the globe.
He will join the senior management team of the WRU at Executive Board level to oversee the commercial development of Welsh rugby and all events at the stadium.
The 43 year old executive has vast experience negotiating major sponsorship contracts with Champions League Football and in motorsport.
He has also controlled key licensing relationships with the car giant Ferrari, Manchester United and high profile merchandise suppliers such as Puma, Tommy Hilfiger and Fila.
That level of experience has spanned fifteen years and involved working with global brands such as Vodafone, Toyota and BP developing programmes to build their profiles.
He will join the WRU next week from the WPP Group where he has worked as a Managing Partner for the past five years helping achieve multi million pound growth for key clients in the worlds of sport and entertainment.
He joins the WRU as one of the final key senior management appointments in the new Executive Board structure introduced by Group Chief Executive Roger Lewis.
The senior team will shortly be completed when a new Elite Performance Director is recruited.
Gwyn said: "I have a clear vision of what I want to achieve for Welsh rugby and the stadium and I can't wait to get started.
"There are so many positives to build on for sustainable growth in order to achieve the full potential of the brand."
Roger Lewis said: "Gwyn has already impressed us with the ideas he has brought to the table and I know he is the man to deliver success for us.
"Our mission is to take Wales to the world through rugby and to bring the world to Wales at the stadium and a powerful marketing strategy will help us achieve those goals.
"Rugby and the stadium are such powerful forces here in Wales we have a duty to let the world know how they help define us as a nation.
"Gwyn will take our marketing strategy on to a new level which, in turn, will drive our revenues forward for the good of the game here in Wales.
"His track record speaks for itself and we are very fortunate to have been able to secure someone with Gwyn's skill and experience to head up the strong marketing and commercial team we now have in place."
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